Contact for Broadcast Client Service Team (VIP Care Team)
Phone: 1300 423 787 (Press 1 for VIP Care Team)
Operational Hours: 8:30am - 8:00pm (AEST) Monday to Friday.
There are 2 ways to submit a TVC to Extreme Reach.
- Continuous file: If you are providing your own clapper board, follow Extreme Reach Continuous File Guidelines (below)
- Essence only: Submit TVC video only. Adstream auto-generates and applies clapper board based on ordering metadata. E.g., 30 sec TVC uploaded as 30 sec file, no lead in or out.
Continuous File Guidelines
Clapper details must include:
- Key Number
- Aspect Ratio
- Production Date
- Stereo OR Mute Audio
- OP48/OP59 Compliant (AU only)
Pre & Post Roll
8 seconds of a still image clapper board. Must be completely silent with no audio pop followed by 2 seconds of black. TVC must start at exactly 10 seconds plus 3 seconds of black at the end of the commercial.
|Clapper board||8 sec||00:00:00:00 – 00:00:07:24|
|Black||1 sec and 24frames||00:00:08:00 – 00:00:09:24|
|Black w/ 1st Frame Indicator*||1 frame||– 00:00:09:24|
(first and last 12 frames must be mute)
|30 sec||00:00:10:00 – 00:00:39:24|
|Black||3 sec||00:00:40:00 – 00:00:42:24|
*A small white square must be placed top right-hand corner of active picture in the black frame immediately before first active frame of vision
File Specifications (Continuous and Essence only)
|ProRes 422, LT or HQ 1080i/50||Avid DNxHD 1080i/50||XDCAMHD 1080i/50i|
|Codec||ProRes||DNxHD 120 8-BIT||XDCAMHD 50 PAL (4:2:2)|
|Container||MOV||MOV of MXF||MXF|
|Profile||422, LT or HQ||1080i DNxHD SQ 8-bit||MPEG-2 422P@HL|
1080i Upper field
|GOP structure||Long/Open GOP|
HQ ProRes 422 LT
|Click here to download the Extreme Reach Adobe Premiere Pro Pre-sets|
|Click here to download the instructions for importing|
|ProRes 422 or HQ 1080i/50||Avid DNxHD 1080i/50||XDCAMHD 1080i/50i|
|Bit Rate||16bit (Little Endian)|
File Requirements (Continuous and Essence only)
|Video signals||Comply with ITU-R BT.709-5 and should not exceed specified limits|
|Video levels||Video levels should not exceed 700mv, or fall below 0mv gamut out of legal safe. Following EBU recommendation Rec.103-2000 will allow a small tolerance, assuming no more than 1% of the active picture is in error.|
|Luminance||Between 1 – 100% (ie between -7mV and 721mV)|
|RGB levels||Between 1 – 100% (ie between -35mV and 735mV)|
|All commercial soundtracks must be measured using ITU-R BS 1770-3 loudness meter to ensure compliance to the following delivery specification: Refer to Free TV OP59 for correct loudness measurement and management techniques.|
|Reference level||1kHz @ -20dBFS|
|Integrated loudness program||-24 LKFS|
|Target level tolerance||+/-1 LU|
|Maximum true peak||On the digital scale, audio must not exceed -2dB as measured on a true peak meter|
|12 frames of silence||
Australia: TVC must contain 12 frames of complete silence: no voiceover, active dialogue, music, effects or atmos at the beginning and end of TVC. E.g., 30 sec begins at 00:00:00:00, audio must begin 00:00:00:12 and end 00:00:29:13.
New Zealand: Not required
|Key number||No more than 12 alphanumeric characters. Dashes, slashes, and hyphens are treated as spaces and ignored.||
No more than 12 alphanumeric characters. Dashes, slashes, and hyphens are treated as spaces and ignored.
Must follow advertiser/duration / unique reference format e.g. ABS 030 0001 and ABC 015 0002. This ensures advertiser and duration are easily identifiable and that no two dubs from a single advertiser will ever have the same last four digits. The ‘R’ suffix (e.g., ABS 030 0001R) must only be used to denote a technical amendment. Any change to the actual contents of the commercial requires a new key number.
|Clearance||Material must be cleared through Commercials Advice (CAD) before broadcast. A CAD approval number must be obtained.||Material must be cleared through Commercial Approval Bureau (CAB) before broadcast. A CAB approval number must be obtained.|
|Digital delivery||Please refer to
Operational Practice OP-29
|Please refer to
Commercial Production Standards